The Team

The Team


Diane Harding
Managing Director

David King
Operations Director

Diane founded the company in 2000. She directs her team in the organisation of the BITA Events, Mill Sales, Design & Colour Research, Marketing and Recruitment. Diane also interviews all candidates for design and sales recruitment positions for her clients. Diane has recently landed a huge client abroad and spends most of her time there however, she is still able to access emails and take calls to ensure the team can reach her and have her assistance if needed.

Get to know Diane

What’s your favourite place you’ve ever visited? Florence! just stunning

What are 3 things still on your bucket list? Go on a safari in Kenya, Go in a hot air balloon & Go to the Maldives


Phone: 01908 410598 Ext 4

Mobile: 07912379739


David joined the company in November 2010 and has been Diane’s right hand man ever since! David visits all customers and presents the mill ranges to them, taking meeting notes and ensuring all their queries are answered. He mostly goes out on his own but when Diane is in the country she may join him. With Diane being abroad a lot he has taken more control over the mill sales side of the company. He also manages the logistics and set up for the BITA events.

Get to know David

What are the 3 things still on your bucket list? Own another motorbike, Visit the Far East & Dive in the Maldives

What 3 things would you bring to a deserted island? A Friend, Matches & A pack of cards


Phone: 01908 410598 Ext 3

Mobile: 07514282475

Nicole Edmonds
Finance Manager

Cherish King
Office & Recruitment Manager and PA to Directors


Nicole joined the company in March 2018 she looks after everything finance, she came to us with a wealth of experience looking after large and small accounts in private education. She will help members of staff with budgets, invoicing and chasing payments for our mills. She also has a background in Textiles.

Get to know Nicole

What are you most proud of? My mother

If money wasn’t a concern what would you do every day? Rescue all the stray dogs around the world, and give them all a better life. Through rehabilitation and lots of love.


Phone: 01908 410598 Ext 2

Cherish joined the company in 2012 on a part time basis working around school hours, in June 2015 she became full time. She has worked in almost every department so knows the business very well. She now manages the office as well as the recruitment of designers as well as being Diane and Davids PA.

Get to know Cherish

What are 3 things still left on your bucket list? Travel the world, Stay in an underwater hotel and get my full Scuba diving license.

Favourite hobby? I enjoy going to car meets and shows as well as modifying and working on my own car.


Phone: 01908 410598 Ext 5

Siobhan Eilbeck
Marketing & Design Manager

Emi Gudonyte 
Mill Sales & Marketing System


Siobhan joined us in April 2018 and manages all events and marketing for Norfolk House and BITA. She has a very good background in graphic design so she designs all our promotional material for social media, events, flyers etc. Siobhan graduated with a degree in Textile Design so also creates mood boards and gets involved with design and trend projects.

Get to know Siobhan

If you could have any superpower what would it be and why? To fly – brilliant for getting out of traffic jams

Do you have any strange phobias? Someone touching my wrist – I can’t stand it


Phone: 01908 410598 Ext 6







Emi joined the team in December 2018 and is responsible for mill sales and assists with marketing. Emi helps David massively in terms of booking appointments for him to see customers when he is out on the road seeing other customers as well as keeping things in check in the office with clients and customers such as prices and chasing samples etc. are delivered. She also helps Siobhan a lot in marketing by keeping our social medias, events etc up to date and make sure our clients and customers hear about the latest offers for both Norfolk House & BITA.

Get to know Emi

What’s your favourite place you’ve ever visited? Cambodia

What are you the most proud of? Travelling the world


Phone: 01908 410598 Ext 1